Press Release

Innovative Intercom Adds "Gate Opener" to the Functions of Cellular Devices

ODESSA, Florida - December 29, 2008 -- Gate Crafters (www.GateCrafters.com) is the first online retailer in the US to offer a revolution in gate opener accessories, the Wireless Cellular GSM Telephone Intercom by Estate Swing (www.EstateSwing.com). Like other telephone intercoms, the GSM Intercom will call a programmed number when the intercom button is pressed; unlike other telephone intercoms, the Estate Swing GSM Intercom is entirely wireless because it operates on a SIM card (the standard used by European companies and AT&T and T-Mobile in the US).

Matt Raab, Vice President of Web Direct Brands, Inc., the umbrella company to Gate Crafters, says, "We've never seen anything like it in the United States, so we're really excited to be able to offer it to our customers." Because the intercom operates on a SIM card, it offers a number of benefits that are simply unavailable on other intercom systems.

The major advantage of this intercom is that the homeowner is able to operate it anywhere. For instance, the intercom has an unlimited range so long as there is cell service available in the area. This means that homeowners could potentially open the gate to their home in LA for someone like a delivery person, even while the homeowner is on vacation in Florida.

All of the programming for this intercom can even be completed by text message - the homeowner doesn't even have to be home to make changes to the gate's operation. Some of the programming features include storage capacity for 1,000 numbers; password protected entry (the homeowner needs only text the password to the intercom); delayed opening/closing; party mode (during which the gate remains open until the homeowner texts the gate to close); text updates on gate operation (including power failure).

Anthony Gaeto, President and CEO of Web Direct Brands, says the company is offering a programming service for those homeowners who don't wish to spend the time on it. Alternatively, those homeowners who choose to have a technician install the intercom will save money on programming, since it is simple to do; often, the bulk of the labor cost is spent on programming. And, of course, it is easy for homeowners to do it themselves.

About Gate Crafters

Gate Crafters is known as the World’s Largest DIY Gate Opener Retailer, and has sold approximately 100,000 gate opener products in close to a decade. The website is user-driven, with the manuals updated according customer questions and requests, and tech support hours adjustable to customer needs.

About Estate Swing

Estate Swing has a history of offering innovative gate opener products new to the US to meet very specific homeowner needs. For instance, it offers products such as an underground, hidden gate opener and articulating arm design gate openers.

About Web Direct Brands, Inc.

Web Direct Brands, Inc., is the result of President and Co-Founder Anthony Gaeto's vision to create the largest assembly of specialized online stores that ship directly from the manufacturer to the customer. WDB has been recognized by a number of organizations, including the Pasco Economic Development Council as the 2007 Service/Distribution Industry of the Year.

For more information on the GSM Wireless Cellular Intercom or to the contact the company, visit www.GateCrafters.com or call 1-800-537-4283.

Media Contact:
Matt Raab
matt@webdirectbrands.com
Phone: 813.343.6084

Reliable Electro-mechanical Design Features Intelligent Control Board for Superior Usability and Dependability

ODESSA, Fla. - January 22, 2009 -- Estate Swing (www.EstateSwing.com), a store of Web Direct Brands, Inc. (WDB), is offering a new Classic line of gate openers. These Classic automatic gate openers feature the same design as the original electro-mechanical electric gate opener. This design is what solidified recognition that an electro-mechanical gate opener is as reliable and effective as a hydraulic gate opener, but at a lower price.

The major benefit of the Estate Swing Classic line is its intelligent control board, which requires no learning process. Most driveway gate openers require a learning procedure during which the gate is run through a cycle to learn the limit points for opening and closing. Any miscalculations or interruptions require repeated cycles to learn the appropriate stopping points, but the Estate Swing Classic line eliminates this procedure.

"We wanted to introduce gate openers that offer solutions to a variety of individual homeowner needs," says Matt Raab, VP of WDB. "Most other gate opener companies try to cover a wide range of situations with a single product, but that can leave many specific needs unmet." He says that this line of automated gate openers is suitable for any do-it-yourselfer because of its no-programming installation; it can also cut down on costs for professional installation, since most of a professional installation is spent in programming.

About Estate Swing

Estate Swing has a history of offering innovative products new to the US. Most recently, the company presented its GSM Wireless Cellular Intercom and Wireless Cellular Receiver. Each of these accessories allows wireless communication with the gate opener via a cellular device. This translates into the convenience of eliminating the necessity of distributing remote devices and allowing unlimited long-distance control over the gate opener.

About Web Direct Brands, Inc.

Web Direct Brands, Inc., is the result of President and Co-Founder Anthony Gaeto's vision to create the largest assembly of specialized online stores that ship directly from the manufacturer to the customer. WDB has been recognized by a number of organizations, including the Pasco Economic Development Council as the 2007 Service/Distribution Industry of the Year.

For more information on the Estate Swing Classic line or to contact the company, visit www.EstateSwing.com or call 1-800-640-4283.

Media Contact:
Mary Riopelle
mary@webdirectbrands.com
Phone: 813.343.6084